Building on its various innovation-led initiatives of the past 12 months, including its groundbreaking Grow Music partnership with London & Partners announced in July, the BPI is excited to release episode two of its BPI Innovation Podcasts.
This episode delves into the journey of ClicknClear, a pioneering startup that set out to solve a critical issue in the UK recorded music industry. We explore how founder Chantal Epp's innovative approach caught the attention of Sony Music Entertainment, leading to a collaborative partnership that not only addressed key industry challenges but also paved the way for education, and new revenue opportunities in music rights management. Through this case study, we'll uncover the realities of working with major labels, the lessons learned on both sides, the complexities of licensing, and what it takes for startups to successfully collaborate with industry giants like Sony Music. Listen here.
Set to air fortnightly on alternate Thursdays, the BPI Innovation Podcast will aim to spotlight the most interesting, innovative ideas being developed across the music industry today. They will look to highlight exciting new technologies that are powering or are being powered by music and by the innovative record labels and start-ups collaborating successfully to shape the future of our industry.
Hosted by BPI’s Innovation Manager, Amalie Briden, and produced by the BPI’s Laura Bower, each episode will explore a key issue – and the opportunities or challenges that come with this. It will bring together record label executives and start-up founders, drawn from across the BPI’s community of members and partners, to explore their unique perspectives.
The BPI Innovation Podcast series is designed for anyone working in, or interested in the recorded music industry and the tech start-ups and scale-ups that are shaping meaningful change in how we discover, consume and engage with music. Listeners can tune in to hear case-studies and real-world examples of how innovation is blossoming in the music industry, and so better understand the types of partnerships that are flourishing between labels and start-ups.
