We've teamed up with W!ZARD Radio Station, the leading online teen radio station, dedicated to playing your favourite music before you know it. WR are picking a track from emerging UK talent every week that they predict will make it big to showcase here, on the BPI blog.
Josh Collard – known by his artist named “Collard” – is something special.
The rising singer-songwriter has released five songs in the past two years, each track proving to be more gripping than the one before.
Whilst debut singles “Sofa” and “Everglade” have over 2.5M streams jointly in themselves, it’s his most recent release “Ground Control”, a collaboration with Kojey Radical, which is the true Collard masterclass.
Collard excels at mixing genres and styles to create something truly unique; on “Ground Control” his smooth falsetto vocals contrast huskier rap verses, both from himself and Kojey Radical. Simultaneously, whilst the song is quite dark both in terms of production and lyrically (he sings of being a “victim of alcohol” and how “drugs serenade my bones”), the vibrato slowly rises to create nothing short of an epic finale.
