We've teamed up with W!ZARD Radio Station, the leading online teen radio station, dedicated to playing your favourite music before you know it. WR are picking a track from emerging UK talent every week that they predict will make it big to showcase here, on the BPI blog.
Nearly-20 year old Dominic Harrison from Doncaster, England is best known as “Yungblud”, the artist producing rallying cries to a “misunderstood generation” through his music.
Inspired by the likes of Jamie T and the Arctic Monkeys, his music comes with a message; often one of feeling misunderstood, however his song “Medication” looks at society’s obsession with covering up “abnormalities” with medicines (he was diagnosed with ADHD at a young age) whilst his first hit “I Love You, Will You Marry Me” looks at the story of a man who proposed to a woman through graffiti in an estate, only for it to be heavily commercialised whilst the woman died and the man is homeless.
In “Psychotic Kids” taken from his new, debut album “21st Century Liability”, Yungblud sings about how he feels that older people (including his parents) look at him as if he is suffering from insanity just because he favours liberal political ideas. The music video expresses this very graphically!
As a whole generation prepares to become the future world leaders – Yungblud is undoubtedly ready to become the voice of their movement.
