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UK record label associations AIM and the BPI together with music publishing body MPA today announce the first ever Nigeria music trade webinar, which will take place between 11am – 12.30pm on 19th May, 2021 in webinar format.
This free virtual event, which is expected to attract hundreds of music industry delegates, is presented in partnership with The Department for International Trade (DIT) and the Music is GREAT campaign.
This 90 minute webinar will explore the exciting commercial opportunities for British music businesses in the fast-expanding Nigerian export market. Attendees will hear from a range of expert speakers from a range of sectors, including the British Deputy High Commissioner in Lagos, Ben Llewellyn-Jones OBE, who will shine a light on different facets of its music economy, including the dynamic recorded and live music sectors. The session will also enable future networking, B2B meetings and other music related activities.
The event1 , which builds on recent trade mission webinars for India, China, South Korea, Brazil and LA Sync, is open to AIM, BPI and MPA members and to industry and media guests, who can sign up for free here.
More speakers may be announced in due course, but confirmed presenters so far include:
- Chim Chalemera – DIT Nigeria
- Ben Llewellyn-Jones OBE – British Deputy High Commissioner, Lagos
- Obi Asika – IBA AJIE
- Audu Maikori – Chocolate City Entertainment
- Edi Lawani – Showbiz Network Services
- Stephen Budd – Stephen Budd Management
- Addy – YouTube
- Ikechukwu Onuorah – The Orchard
- Tunde Laoye – Legal Consultant
- Ibukun Aibee Abidoye – Chocolate City Entertainment
- Digger Elias – Wyldpytch
The British Music Industry and Department for International Trade (DIT) have been running Trade Missions to various music markets for the past 20 years. During the global pandemic where no travel has been permitted these have taken the form of webinars with the latest of these now giving an insight into Nigeria.
Recorded music revenue in Nigeria is expected to increase at a compound annual growth rate of 5.6% over the next five years to reach $40m in 2023, according to PwC, which is tipping the country to be the world’s fastest-growing Entertainment and Media market over the next five years, albeit in percentage terms.
In PwC’s Entertainment and Media Outlook 2019 – 2023 report the company explains that music streaming revenue in Nigeria will increase at a 39.6% compound annual growth rate over the next five years, to reach $17.5m in 2023, with a boom in mobile internet fuelling the growth.
1 When you register for this event, your contact details will be stored on the DIT Customer Data Management System (CDMS) database which is used to monitor the effectiveness of DIT services to industry; you may request removal of your information at any time by emailing [email protected].
