BPI are delighted to announce our next round of free member training courses.

Course details:

Facebook, Twitter, Instagram

Social media has rapidly become our central means of communicating with fans, yet with so many constantly-changing platforms it’s often unclear how best to be present online. Get the best techniques for optimising your profiles and posts, and creating a fan ecosystem with your social media and campaigns. This training is hosted by Music Ally.

Messaging Apps

To effectively talk to your fans, you need to be speaking their digital language. Beyond WhatsApp and Facebook Messenger, apps from Hong Kong to Stockholm to Silicon Valley are offering fans specialised avenues of communications. Discover the unique ways in which the best apps from the east and west are being used, how you can adopt various creative strategies using these apps, and how apps are likely to evolve in the future. This training is hosted by Music Ally.

Direct to Consumer

As streaming revenues grow and unit sales decline across the industry, the business model for musicians is shifting. Learn how to identify the members of your fanbase willing to spend more than 9.99/month, and how to create high value content for your superfans without racking up costs. Develop your d2c offering with the best strategies in email, mobile, and other direct marketing platforms. This training is hosted by Music Ally.

YouTube

Make the most of your presence on the leading source of digital discovery. From building your channels to improving your videos, creating playlists to cross marketing, give your fans the best experience possible with your YouTube presence. This training is hosted by Music Ally.

Video beyond YouTube

Video beyond YouTube digs into the concept of going where your audience spends their time. As the rising digital generation uses platforms like Twitch to replace TV, and as YouTube pay-outs continue to drop off, it’s increasingly crucial have a compelling presence on a wide variety of platforms in order to capture maximum revenues and most-effectively reach your highest-value fans. This training is hosted by Music Ally.

Streaming Marketing

Focus is on Spotify, and the in-platform and out-of-platform techniques to drive streams, working directly with Spotify and otherwise. We’ll tell you the playlists that matter most and how to get on them, and also identify and cover the most important in-platform conversions that will help you grow and secure your market share. This training is hosted by Music Ally.

Advanced Advertising

The focus is on finding your audience and retargeting them the best possible ways again and again. Combine this highly-effective marketing with some of the creative concepts we’ll cover—catering toward the fans that are most likely to share and spread artist content—and you should see cost efficiency for campaigns go through the roof. This training is hosted by Music Ally.

Campaign Surgery

We look at selected campaigns from start to finish. Everything from developing the creative aspects of the campaigns to audience targeting strategies. From low and mid budget up to high budget campaigns, we don’t just focus on what was perfect about campaigns; we also point out tactical errors to help you think of what could have done better and gone further. Covers new releases, reactivating back catalogue, and launching a new artist. This training is hosted by Music Ally.

Label Services – getting your copyrights to market – in association with Absolute Label Services

Absolute Labels Services offers a full range of services and advice on how to bring your copyrights to market. Formed 20 years ago, they are one of the leading labels services companies in the UK and an experienced staff of 20+ who are experts in all areas of the business across all genres.

The course will cover advice on the following areas:

Digital Distribution / Physical Distribution & Sales / Marketing Services / Manufacturing / International / Real-Time Analytics / Digital Retail Marketing / Direct to Consumer / Reporting & Budgeting / Digital Health checks / Neighbouring Rights Collection / Synchronisation.

This course would be ideal for new and even established labels to find out what is required to release your copyrights and monetise them both here in the UK and internationally.

BPI are delighted to announce our next round of free member training courses.

UK record labels association the BPI is pleased to give further details of the free training courses it regularly makes available to its members.

Among the masterclasses announced for October through to November are insights into digital media, apps and streaming marketing provided by Music Ally, as well as getting your copyright to market with Absolute Label Services.

The Absolute Label Services event has been set up to offer both new and established labels information on how to protect their copyrights and to highlight the various avenues available to bring them to market. Advice is also given on distribution (physical and digital), marketing, promotion, copyright protection, synchronisation, neighbouring rights, manufacturing, D2C activity and all other aspects required to get to market.  Absolute will be represented by its marketing and digital teams.

Henry Semmence, MD Absolute Label Services, said: “The different mix of label services now available to bring great new music to market have never been more varied or flexible.  Whatever your requirements, a bespoke solution is out there for you, but you need to know where to look. That’s why we’re so pleased to be able to offer these insights in association with the BPI.”  

BPI are also offering a free webinar facility for some of its Master Classes, which is open to non-members also, including YouTube and Video Beyond YouTube and Facebook, Twitter, Instagram and Streaming Marketing.  

Chris Tams, BPI Director of Membership & International, said: “The BPI’s free masterclasses are proving very popular, and we are putting more on all the time.  We’re also delighted to be able to offer online access to these courses in our new webinars, making it even more convenient for members to access these great free training facilities.”

 

Forthcoming BPI Masterclass schedule:

30th October - Streaming Marketing and Campaign Surgery (WEBINAR)

1st November - YouTube and Video Beyond YouTube (WEBINAR)

2nd November - Label Services – getting your copyrights to market – in association with Absolute Label Services

6th November - Facebook, Twitter, Instagram and Streaming Marketing (WEBINAR)

9th November - Streaming Marketing and Campaign Surgery

13th November - Direct-to-Consumer and Advanced Advertising (WEBINAR)

16th November - Advanced Advertising and Direct-to-Consumer

22nd November - YouTube and Facebook, Twitter, Instagram

All courses apart from the webinars are held at the BPI, Riverside Building, County Hall, Westminster Bridge Road, London, SE1 7JA and are from 2-5pm. For the webinars applicants will be sent details of how to login to view each course shortly before each event

Course details:

Facebook, Twitter, Instagram

Social media has rapidly become our central means of communicating with fans, yet with so many constantly-changing platforms it’s often unclear how best to be present online. Get the best techniques for optimising your profiles and posts, and creating a fan ecosystem with your social media and campaigns. This training is hosted by Music Ally.

Messaging Apps

To effectively talk to your fans, you need to be speaking their digital language. Beyond WhatsApp and Facebook Messenger, apps from Hong Kong to Stockholm to Silicon Valley are offering fans specialised avenues of communications. Discover the unique ways in which the best apps from the east and west are being used, how you can adopt various creative strategies using these apps, and how apps are likely to evolve in the future. This training is hosted by Music Ally.

Direct to Consumer

As streaming revenues grow and unit sales decline across the industry, the business model for musicians is shifting. Learn how to identify the members of your fanbase willing to spend more than 9.99/month, and how to create high value content for your superfans without racking up costs. Develop your d2c offering with the best strategies in email, mobile, and other direct marketing platforms. This training is hosted by Music Ally.

YouTube

Make the most of your presence on the leading source of digital discovery. From building your channels to improving your videos, creating playlists to cross marketing, give your fans the best experience possible with your YouTube presence. This training is hosted by Music Ally.

Video beyond YouTube

Video beyond YouTube digs into the concept of going where your audience spends their time. As the rising digital generation uses platforms like Twitch to replace TV, and as YouTube pay-outs continue to drop off, it’s increasingly crucial have a compelling presence on a wide variety of platforms in order to capture maximum revenues and most-effectively reach your highest-value fans. This training is hosted by Music Ally.

Streaming Marketing

Focus is on Spotify, and the in-platform and out-of-platform techniques to drive streams, working directly with Spotify and otherwise. We’ll tell you the playlists that matter most and how to get on them, and also identify and cover the most important in-platform conversions that will help you grow and secure your market share. This training is hosted by Music Ally.

Advanced Advertising

The focus is on finding your audience and retargeting them the best possible ways again and again. Combine this highly-effective marketing with some of the creative concepts we’ll cover—catering toward the fans that are most likely to share and spread artist content—and you should see cost efficiency for campaigns go through the roof. This training is hosted by Music Ally.

Campaign Surgery

We look at selected campaigns from start to finish. Everything from developing the creative aspects of the campaigns to audience targeting strategies. From low and mid budget up to high budget campaigns, we don’t just focus on what was perfect about campaigns; we also point out tactical errors to help you think of what could have done better and gone further. Covers new releases, reactivating back catalogue, and launching a new artist. This training is hosted by Music Ally.

Label Services – getting your copyrights to market – in association with Absolute Label Services

Absolute Labels Services offers a full range of services and advice on how to bring your copyrights to market. Formed 20 years ago, they are one of the leading labels services companies in the UK and an experienced staff of 20+ who are experts in all areas of the business across all genres.

The course will cover advice on the following areas:

Digital Distribution / Physical Distribution & Sales / Marketing Services / Manufacturing / International / Real-Time Analytics / Digital Retail Marketing / Direct to Consumer / Reporting & Budgeting / Digital Health checks / Neighbouring Rights Collection / Synchronisation.

This course would be ideal for new and even established labels to find out what is required to release your copyrights and monetise them both here in the UK and internationally.