BPI announce first round of free training for members in 2018

• Half of the newly released masterclasses will be available in webinar format.
• BPI have introduced a new course ‘Getting The Most from Catalogue’, as suggested through members' feedback forms from previous events.

Course details:

YouTube
Make the most of your presence on the leading source of digital discovery. From building your channels to improving your videos, creating playlists to cross marketing, give your fans the best experience possible with your YouTube presence.

Video beyond YouTube
Video beyond YouTube digs into the concept of going where your audience spends their time. As the rising digital generation uses platforms like Twitch to replace TV, and as YouTube pay-outs continue to drop off, it’s increasingly crucial have a compelling presence on a wide variety of platforms in order to capture maximum revenues and most-effectively reach your highest-value fans.

Streaming Marketing
Focus is on Spotify, and the in-platform and out-of-platform techniques to drive streams, working directly with Spotify and otherwise. We’ll tell you the playlists that matter most and how to get on them, and also identify and cover the most important in-platform conversions that will help you grow and secure your market share.
 
Advanced Advertising
The focus is on finding your audience and retargeting them the best possible ways again and again. Combine this highly-effective marketing with some of the creative concepts we’ll cover—catering toward the fans that are most likely to share and spread artist content—and you should see cost efficiency for campaigns go through the roof.

Messaging Apps
To effectively talk to your fans, you need to be speaking their digital language. Beyond WhatsApp and Facebook Messenger, apps from Hong Kong to Stockholm to Silicon Valley are offering fans specialised avenues of communications. Discover the unique ways in which the best apps from the east and west are being used, how you can adopt various creative strategies using these apps, and how apps are likely to evolve in the future.
 
Direct to Consumer
As streaming revenues grow and unit sales decline across the industry, the business model for musicians is shifting. Learn how to identify the members of your fan base willing to spend more than 9.99/month, and how to create high value content for your super fans without racking up costs. Develop your d2c offering with the best strategies in email, mobile, and other direct marketing platforms.

Future Trends
Future Trends is all about emerging opportunities. Whether it’s a new type of content that everyone can make with their phones—such as panorama/360 photos that look amazing on Facebook—or new ways we’re seeing fans and artists interact with each other—such as crowdsourcing content, funds and data—this module covers the best tools that we’ve tested and the biggest shifts across

Facebook, Twitter, Instagram
Social media rapidly have become our central method of communicating with our fans, yet with so many constantly-changing platforms it’s often unclear how best to be present online. Get the best techniques for optimising your profiles and posts, and creating a fan ecosystem with your social media and campaigns.

Campaign Surgery
We look at selected campaigns from start to finish. Everything from developing the creative aspects of the campaigns to audience targeting strategies. From low and mid budget up to high budget campaigns, we don’t just focus on what was perfect about campaigns; we also point out tactical errors to help you think of what could have done better and gone further. Covers new releases, reactivating back catalogue, and launching a new artist.

Music Rights Inside & Out
This more advanced session on music rights - led by CMU MD and Business Editor Chris Cooke - expands on the copyright elements of the ‘Introduction To The Music Industry’ session. It looks in more detail at how music rights make money and how music licensing works. It is ideal for anyone working in legal or licensing, and any label exec who wants a fuller understanding of how music rights work.
 
Topics covered include:
• The different music rights.
• The controls that come with the copyright.
• How music licensing works.
• The collective licensing system - including PPL, MCPS and PRS.
• Performer ER on broadcast and public performance income.
• What the law says about copyright infringement.
 
Getting The Most From Catalogue
This session - led by CMU MD and Business Editor Chris Cooke - considers how labels can get more out of their catalogues in the streaming age. From full-on re-releases to timely pushes for catalogue tracks to premium physical product sold direct-to-fan, it looks at the various ways labels drive extra and new revenue by better managing and marketing their catalogue recordings.
 
Topics covered include:
• Defining, auditing and organising catalogue.
• The catalogue market today - digital and physical.
• Optimising catalogue for the streaming market.
• Re-release campaigns.
• Compilations and other collections.
• Other hooks for new marketing pushes around catalogue.
• Premium product and direct-to-fan.