Applications open for UK Trade Mission to boost British music in India

A music industry trade mission to India will take place 21^st – 24^th August 2018, providing an open door for independent music businesses to explore commercial opportunities in the world’s seventh largest economy.

The Department for International Trade (DIT), as part of its “Music is GREAT” campaign, in partnership with record labels’ association the BPI, is organising the music mission, which will take place in Mumbai, for a fourth consecutive year.

This is the music industry’s second trade visit to India this year and will tie in with a brand new music event – All About Music (https://allaboutmusic.in/) – underlining the trading potential the Subcontinent is seen to offer British music companies.

The music industry is growing fast in India, a country that is increasingly consuming international music and developing its association with the international music business. 

The mission will act as a catalyst for collaboration, exploration and expansion of the British music industry in this dynamic part of the world. It will include a programme of education, networking, B2B meetings, conferences, showcases, music company site visits and other music related activities.

DIT’s “GREAT” campaign was launched in 2011 to “get the world thinking and feeling differently about Britain, repositioning us as a vibrant, inspiring and innovative nation to visit and do business with”.  This is a “Music is GREAT” India Music Mission with industry partner the BPI. 

Artists, managers, promoters, labels, digital distribution companies, festival bookers/directors/organisers and promoters, covering all genres of music are being invited to participate, and the mission organisers will be tailoring certain aspects of the program to suit all delegates.

Some of the activities planned with The Deputy High Commission in Mumbai include site visits to music companies and retailers as well as opportunities for B2B meetings and networking with opinion leaders and industry professionals. It will end with all delegates attending the All About Music Event in Mumbai.  Mission registration is just £120.00 per delegate.

Chris Tams, BPI Director of Independent Membership and International, said:

“British music in all its diverse forms is popular around the world, and its appeal is growing in India also. This in turn is creating exciting opportunities for artists to build new audiences, and for music companies to forge fruitful business relationships that will help to drive our music exports. 

“The BPI and its partners organise various trade missions each year to promote British music, but the visits to India have become a highlight, not least among independent members looking to tap into the huge potential the Subcontinent has to offer. This is our second trip to India this year in response to strong demand from our members to attend the “All About Music” event. We encourage anyone keen to take advantage of this trip and the excellent networking opportunities it offers, to sign up as soon as possible.”