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Decoding Chinese Social Media: A Guide to Navigating the Digital Landscape

14.11.24
11:30
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Tickets: free

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With over 1.09 billion internet users in China - 97.1% of whom are active on social media - leveraging these platforms is crucial for any organisation trying to succeed in China. Yet, navigating this unique social media ecosystem can be challenging. That's why we’re inviting you to an exclusive first look at the Ultimate Chinese Social Media Guide created by Sinorbis in partnership with CBBC. 

During this event, we’ll unpack the key insights from our guide, exploring platforms like WeChat, Little Red Book (Xiaohongshu), Douyin, and more. Plus, you’ll hear from a panel of industry experts who will share practical strategies for maximising the effectiveness of China’s leading social media channels throughout the entire marketing funnel 

Attend to:

  • Receive a breakdown of China’s key social media platforms and their strengths and weaknesses.
  • Learn which platforms excel at different stages of the marketing funnel.
  • Gain examples of how to leverage key channels successfully

 

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