Are you preparing for an in-person meeting, trade show or more regular engagement with a local client in Nigeria, or other countries in Western Africa? Join us to learn the dos and don’ts in West Africa that will save you from uncomfortable miscommunications.
What you’ll learn
- the common business attitudes and values in West African countries
- practical tips when trading with clients in Nigeria and other West African countries
- the support available from the Department for Business and Trade
Description
Africa is a vast and diverse continent with manifold economic opportunities across all sectors. Walking towards greater regional economic integration since the establishment of the African Continental Free Trade Area in 2018, Africa is home to five of the world’s ten fastest growing economies. Nigeria and West Africa are at the forefront of the continent’s fast economic development!
However, a successful trade partnership is just not about numbers - it is also about forging a relationship of trust between seller and buyer. This webinar will help you improving your communication with counterparts and customers in Nigeria and other countries in Western Africa by providing you with insights into the region’s cultural attitudes and values.
Speakers
Shalom Lloyd MBE
Founder and Director, Naturally Tiwa Skincare
Shalom is a British-Nigerian business leader with 29+ years in the pharmaceutical industry. She is Founder of Naturally Tiwa Skincare, CSO at Emerging Markets Quality Trials, and GM for The Body Shop Nigeria. Passionate about diversity, sustainability, and women’s empowerment, she also drives initiatives in clinical trials and Nigeria’s shea industry. A TEDx speaker and Honorary Professor, Shalom was awarded an MBE in 2024 for services to International Trade and Women in Business.