Learn how to conduct market research to start your business on the right foot!
What you’ll learn
- how to use a SWOT analysis
- creating a Unique Selling Point (USP)
- identifying your core target customer
Description
In this session we will be exploring basic market research techniques to help you better gauge your customer profile(s). We’ll also be giving some thought to the trading environment.
Speakers
Chris Stevens
Head of Business Support, Swindon and Wiltshire Business and Growth Unit
Chris has over 6 years’ experience in mobilising and delivering business support programmes and projects to bring about regional economic development.
Darren Brindley
Business Navigator, Swindon and Wiltshire Growth Hub
Darren has over 20 years experience of working with businesses of all sizes around the world, supporting their development, growth and skills progression.