PLEASE NOTE THIS RESOURCE IS FOR BPI MEMBERS ONLY. You will receive an email with enrolment details at 10am on the listed start date. TikTok For Pros / YouTube For Pros sessions comprises of the following two modules:   TikTok For Pros Whilst our ‘TikTok Explained’ course was designed to provide an understanding of the overall TikTok app, its culture and how it impacts the music industry, this 'TikTok For Pros course looks much deeper into how artists and their teams can actually use the platform for their marketing efforts. Learn about overall digital strategy including both organic and paid opportunities on the platform as well as specific notable features like live-streaming and e-commerce. YouTube For Pros In this course, we will walk you through the best practices to achieve your YouTube goals. Learn how to set up a channel for success with brand accounts and official artist channels and optimise the channel and individual videos with branding opportunities, default settings, cards, tags and more. Understand how to develop a consistent content strategy that f its into the busy schedule of artists and music industry professionals and uncover YouTube’s range of social features to help drive engagement on the platform PLEASE NOTE: These sessions are delivered as part of Music Ally's Learning Hub. This means that Music Ally will be offering access to bundles of 2 modules on their Learning Hub, for a week. This will allow you to: Go through the course at your own pace The video training is accompanied by slides and additional reading materials You will get a quiz to help you test your knowledge! We hope you enjoy them!   T&Cs: Spaces for these modules are very limited – as they normally cost $99 to purchase individually (or $198 for a bundle). Please be respectful of this and make sure you go through the modules if you sign up for them. If not, we reserve the right to restrict your access to other learning hub courses, in order to give other people the opportunity to access these resources. Please be aware that the learning platform has piracy tracking in place: the videos and slides are just for the viewing of those registered to that module and not for wider broadcast or sharing. Please respect the copyright of Music Ally.