PLEASE NOTE THIS RESOURCE IS FOR BPI MEMBERS ONLY. You will receive an email with enrolment details at 10am on the listed start date. Meta Ad Mastery / Short-Form Video For Pros sessions comprises of the following two modules:   Meta Ad Mastery By taking this course, you'll develop the skills you need to market music effectively with Facebook Business and Ads Manager. From reaching new audiences to retargeting existing fans, you'll gain the understanding of how to move fans down the fan funnel and convert as many of them to superfans as possible. You'll also learn how to create the most cost efficient campaigns, helping you send your return on ad spend through the roof. Short-Form Video For Pros Short-form video has exploded over the last few years, with TikTok’s current grip on music and culture being the shining example. But TikTok is not the only app that encourages users to share their creative expressions via 15 second videos. In this course, we will explore some other short-form platforms including Triller, Instagram Reels, Snapchat and more and give practical advice on how artists can best use each platform in their social strategies. PLEASE NOTE: These sessions are delivered as part of Music Ally's Learning Hub. This means that Music Ally will be offering access to bundles of 2 modules on their Learning Hub, for a week. This will allow you to: Go through the course at your own pace The video training is accompanied by slides and additional reading materials You will get a quiz to help you test your knowledge! We hope you enjoy them!   T&Cs: Spaces for these modules are very limited – as they normally cost $99 to purchase individually (or $198 for a bundle). Please be respectful of this and make sure you go through the modules if you sign up for them. If not, we reserve the right to restrict your access to other learning hub courses, in order to give other people the opportunity to access these resources. Please be aware that the learning platform has piracy tracking in place: the videos and slides are just for the viewing of those registered to that module and not for wider broadcast or sharing. Please respect the copyright of Music Ally.