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BPI Training - Amazon Music For Artists / Amazon Music Programming

BPI Training - Amazon Music For Artists / Amazon Music Programming

United Kingdom
18.11.24
11:00
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Tickets: free
United Kingdom
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PLEASE NOTE THIS RESOURCE IS FOR BPI MEMBERS ONLY. You will receive an email with enrolment details at 10am on the listed start date. Amazon Music For Artists / Amazon Music Programming sessions comprises of the following two modules:   Amazon Music For Artists Amazon Music is one of the biggest global streaming services with unique possibilities within e-commerce, livestreaming and voice. It’s therefore paramount for artists and their teams to understand an artist’s performance on the service and to use the available opportunities to connect and engage with fans more deeply.  In this course, you will learn about how you can get access to an artist’s streaming data and promotional tools on Amazon Music for Artists – depending on which role you have in the industry. We will explain what kind of data is available as well as how to interpret and utilise this data to get the best out of Amazon Music for Artists. On top of that, we will showcase marketing and promotional tools within the app which you can integrate into your artist’s marketing strategy – pitching music for playlist and station consideration, recording voice messages with Spotlight, and livestreaming by connecting the artist’s Twitch account with their Amazon Music for Artists profile. Amazon Music Programming Learn how to get your music into the ears of more listeners on Amazon Music. In this course, you will learn how Amazon Music is unique in its approach to curation, what its Programming team looks for when curating music for playlists and stations, what programming opportunities exist, and which data points help inform those decisions. As part of this, we will walk you through Amazon Music’s different playlist categories across multiple genres and locales so you become an expert on Programming on Amazon Music – which will help you drive success for your artists on this major DSP. We will also offer useful tips on how to increase discovery via Alexa as well as streams via algorithmic curation. Finally, we’ll cover how artists and their teams can pitch new music for programming consideration using the Amazon Music for Artists app, and how to craft a convincing pitch.  PLEASE NOTE: These sessions are delivered as part of Music Ally's Learning Hub. This means that Music Ally will be offering access to bundles of 2 modules on their Learning Hub, for a week. This will allow you to: Go through the course at your own pace The video training is accompanied by slides and additional reading materials You will get a quiz to help you test your knowledge! We hope you enjoy them!   T&Cs: Spaces for these modules are very limited – as they normally cost $99 to purchase individually (or $198 for a bundle). Please be respectful of this and make sure you go through the modules if you sign up for them. If not, we reserve the right to restrict your access to other learning hub courses, in order to give other people the opportunity to access these resources. Please be aware that the learning platform has piracy tracking in place: the videos and slides are just for the viewing of those registered to that module and not for wider broadcast or sharing. Please respect the copyright of Music Ally.