PLEASE NOTE THIS RESOURCE IS FOR BPI MEMBERS ONLY. You will receive an email with enrolment details at 10am on the listed start date. Modern Catalogue Marketing / Expand Your Merch Table sessions comprises of the following two modules:   Modern Catalogue Marketing In the streaming era, fans can listen to what they want, whenever they want, discovering tracks and artists from the entire history of recorded music. Meanwhile, TikTok is helping old tracks go viral with young listeners, while sectors including gaming, fitness and wellbeing are creating a plethora of sync opportunities for past releases. All this means that catalogue music is front and centre, with the line drawn between catalogue and frontline – 18 months after release usually – increasingly blurry. According to MRC Data, 73.1% of US music consumption is now catalogue music. Our next module will explore these trends, and explain how savvy marketers are using catalogue music to reactivate streaming and social algorithms and reengage fanbases in the run-up to new releases. In a world with a constant demand for new content from and around artists, the role of their back catalogues is only becoming more important. Catalogue is no longer just about anniversary box-sets for albums released decades ago – as important and creative as those products are. It’s just as much about labels and artists’ teams thinking about what they can do today to harness the power of previous releases. Expand Your Merch Table Merchandise can be an important revenue stream, marketing vehicle and help strengthen the relationship between an artist and their fans. Selling merchandise on Amazon means you can reach the company’s large customer base and for fans in the US, you can promote an artist’s merchandise to them on Amazon Music. In this masterclass, you will learn about why selling merchandise on Amazon and Amazon Music can be an easy and low-risk way to start selling merch or a worthwhile addition to an artist’s existing merch strategy. We will explain the different ways of selling through Amazon and how to identify which solution is the best for your artist’s current situation, how to get set up, as well as everything you need to know about fees and revenues. On top of that, we’ll show you what kind of products artists and their teams could create and how to promote them to the artist’s fans to give you inspiration to further drive your artist’s merch business. PLEASE NOTE: These sessions are delivered as part of Music Ally's Learning Hub. This means that Music Ally will be offering access to bundles of 2 modules on their Learning Hub, for a week. This will allow you to: Go through the course at your own pace The video training is accompanied by slides and additional reading materials You will get a quiz to help you test your knowledge! We hope you enjoy them!   T&Cs: Spaces for these modules are very limited – as they normally cost $99 to purchase individually (or $198 for a bundle). Please be respectful of this and make sure you go through the modules if you sign up for them. If not, we reserve the right to restrict your access to other learning hub courses, in order to give other people the opportunity to access these resources. Please be aware that the learning platform has piracy tracking in place: the videos and slides are just for the viewing of those registered to that module and not for wider broadcast or sharing. Please respect the copyright of Music Ally.